The total revenue a member generates from join to cancellation.
LTV (Lifetime Value)
The total revenue a member generates from join to cancellation.
LTV tells you what a member is really worth, which sets how much you can spend to acquire one. A member paying $79 a month who stays 20 months is worth about $1,580 before costs. Raising LTV, through better retention, upsells and add-ons, is often easier than chasing new sign-ups, and the software's reporting is where you track it.