Dibs Review

Dibs keeps it to two plans: Base at $79 a month for everything a single-location studio needs, and Pro at $149 for the same plus a branded member experience. So how much Dibs costs comes down to one question, whether you want your own branded app and a member-perks layer, and a studio that does not runs the full operational core for $79.

Dibs is management software for boutique studios, built around class and appointment booking, client management and scheduling, with a data-driven pitch of growing as your studio grows. The two-tier structure is refreshingly simple: an operational Base plan, and a Pro plan that adds the brand-and-engagement tools on top.

The Verdict in One Screen

Dibs is a boutique-studio platform with a clean two-tier model, adding a branded app and member perks on Pro. It runs a single-location studio well; it is not a large multi-site system.

Two dates for the record. This review was first published 11 August 2026 and last checked on 12 August 2026. The choice is Base or Pro, so the decision is a simple one: operational core, or core plus the brand experience.

What Dibs Actually Is

Dibs is studio software organized around booking and the member relationship, with a data layer meant to surface ways to grow. The Base plan runs the operational side, booking, client management, scheduling and reporting, while Pro adds the brand experience: a branded app, member challenges and a perks system. It is built for a single-location boutique studio that wants clean tools and a clear upgrade path.

What Base includes, per the pricing page:

• Class and appointment booking
• Client management and scheduling
• Basic reporting
• An opportunities page with view-only insights
• 1,000 starter credits

What Pro adds on top:

• A branded mobile app
• Member challenges
• A member status and perks system
• Priority support

The opportunities page and the data pitch are the differentiator. Dibs positions its insights as a way to find growth, and the Pro perks-and-challenges layer is aimed at driving member engagement and retention, which is where a boutique studio lives or dies.

The Pricing: Base or Pro

Here is the whole story.

The two-tier model is the selling point: $79 for the operational core, or $149 if you want your own branded app and the member-engagement tools. So how do you choose? If a branded app and a perks-and-challenges system are central to how you want members to engage, Pro is your plan; if not, Base runs the studio for $79. The 1,000 starter credits on Base give you room to begin, and the free trial lets you test the booking flow before you decide.

Where Dibs Falls Short

No platform is right for everyone, and Dibs's edges are worth naming.

The Base-to-Pro jump nearly doubles the price. Going from $79 to $149 is a big step for the branded app and perks, so a studio that wants just the app pays a lot to unlock the whole Pro layer.

It is single-location by design. Dibs is built for a single-location studio, so a growing multi-site brand may find it lighter than a platform built for chains.

The credit model needs watching. Base includes 1,000 starter credits, so a studio should understand how credits are consumed to avoid running short as it grows.

And it is a smaller, newer name. Dibs's integration ecosystem and market presence are narrower than a category leader's, so a studio wanting a big third-party app store will find fewer options.

Who Should Actually Buy It

Line it up and the fit is clear. Dibs is a good choice for a single-location boutique studio that wants simple two-tier pricing and a clear path to a branded app and member perks. Base covers the operational core affordably, and Pro adds the engagement layer for a studio focused on retention.

It is a weaker choice for a large multi-location operation, or a studio that wants the branded app without paying for the whole Pro layer. Those buyers should look at a multi-site platform or weigh the Pro jump carefully.

Our read: a clean two-tier boutique platform with a real brand-and-engagement layer on Pro, held back by a near-doubling jump to it and a single-location focus. Start on Base for $79, move to Pro if a branded app and member perks matter, and use the free trial to test the booking flow first. Rated 7.6/10 on that balance of simplicity and the Pro jump.

Sources

• Dibs pricing (Base $79/mo, Pro $149/mo; Base includes booking, client management, scheduling, basic reporting, 1,000 starter credits; Pro adds branded app, member challenges, perks, priority support), from dibsonline.com, 12 August 2026.